Corporate Social Responsibility
By:Philip Kotler,Nancy Lee
Published on 2011-03-31 by John Wiley & Sons
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
This Book was ranked at 17 by Google Books for keyword character of a corporation.
Book ID of Corporate Social Responsibility's Books is f6k9ycrf6b8C, Book which was written byPhilip Kotler,Nancy Leehave ETAG "Ysc/h+/A2/Q"
Book which was published by John Wiley & Sons since 2011-03-31 have ISBNs, ISBN 13 Code is 9781118045770 and ISBN 10 Code is 1118045777
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by Raters and have average rate at ""
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Tidak ada komentar:
Posting Komentar