Corporate Reputation and Competitiveness
By:Gary Davies,Rosa Chun,Rui Vinhas da Silva,Stuart Roper
Published on 2003 by Psychology Press
This title presents the case for reputation as a strategic tool for organizations in the 21st century. As well as a review of thinking on how reputation is managed, the text contains a unique approach to reputation measurement and management, the |reputation chain|. The authors' approach has been tried and tested in a number of organisations and they demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some 5% sales growth.
This Book was ranked at 41 by Google Books for keyword character of a corporation.
Book ID of Corporate Reputation and Competitiveness's Books is eU4bVJmmKC4C, Book which was written byGary Davies,Rosa Chun,Rui Vinhas da Silva,Stuart Roperhave ETAG "DBBAjExcaLs"
Book which was published by Psychology Press since 2003 have ISBNs, ISBN 13 Code is 9780415287432 and ISBN 10 Code is 041528743X
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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
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