The Logo Decoded
By:LORA STARLING
Published on 2011-12-16 by BalboaPress
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. • Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. • Learn to make informed choices about brands. • Find out how a logo reflects the state of the brand and holds it to account.
This Book was ranked at 17 by Google Books for keyword no logo.
Book ID of The Logo Decoded's Books is 4obZic57-IgC, Book which was written byLORA STARLINGhave ETAG "uR6eat662RY"
Book which was published by BalboaPress since 2011-12-16 have ISBNs, ISBN 13 Code is 9781452503028 and ISBN 10 Code is 1452503028
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Book which have "312 Pages" is Printed at BOOK under CategoryBusiness and Economics
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Book was written in en
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