Character of a Corporation
By:Rob Goffee,Gareth Jones
Published on 2002-09-05 by
Coca-Cola, Disney, Nike, and Hewlett-Packard all have it: a positive corporate culture that powerfully affects their bottom line. Yet corporate culture remains the most underutilized weapon in business because most companies are intimidated by its intangibility, convinced of its secondary importance to the |harder| components of their strategic plans, or simply don't know how to assess culture or fix it. Drawing on 15 years of research and consulting with high-profile companies, The Character of a Corporation explores how a company's |character| can make the difference between short-term burnout and a sustainable long-term edge and how anyone, from senior-level executive to middle manager, can identify and thrive within their company's culture.
This Book was ranked at 2 by Google Books for keyword character of a corporation.
Book ID of Character of a Corporation's Books is T7jhHAAACAAJ, Book which was written byRob Goffee,Gareth Joneshave ETAG "JyFUp48KIGc"
Book which was published by since 2002-09-05 have ISBNs, ISBN 13 Code is 9781861976215 and ISBN 10 Code is 1861976216
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